The full destination URL, including https://.
The ads campaign ID, if you use one.
The referrer: e.g. google, newsletter, poster.
Marketing medium: e.g. cpc, email, social.
Show, season, promo code or slogan.
Identify the paid keywords.
Use to differentiate ads or placements.
Generated URL
Awaiting input Fill in the required fields:
Website URL, Campaign Source
UTM parameters tag your links so analytics platforms can attribute traffic to specific campaigns. Source, medium and campaign name are the most commonly tracked.
UTM tags are how you find out which post, email or ad actually sold tickets — and one stray typo or malformed URL quietly splits your data into fragments.
Build your campaign URL below: every UTM field explained as you go, the finished link previewed live, and one click to copy it wherever it needs to be.
Guided builder
Every UTM field explained with hints and examples, with validation on the destination URL.
Live preview
Watch the finished URL assemble as you type — what you copy is exactly what you saw.
Picks up where you left off
Your last campaign is remembered in your browser, so a batch of links is quick work.
Copy & go
One click to copy the finished URL, ready for the post, ad or email it belongs in.
For marketers who'd like their campaign reporting to add up without a cleanup spreadsheet.
Useful? There's more coming
The free tools are just the start — join the mailing list and we'll let you know as new tools and Showcatcher services go live.
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